Email: tanjiajia@tsinghua.edu.cn
Academic Title: Associate Research Fellow
Professional Experience
·2017–2020: Postdoctoral Researcher, Academy of Arts & Design, Tsinghua University
·2020–Present: Faculty Member, Department of Information Art & Design, Academy of Arts & Design, Tsinghua University
Professional Affiliations
·Executive Director, Tsinghua Institute of Applied Arts and Sciences
·Metaverse Expert Consultant, Ministry of Industry and Information Technology (MIIT), China
·Committee Member, Metaverse Committee, China Electronics Standardization Association
·Committee Member, Network Technology & Intelligent Media Design Committee, National Consortium for Computer Education in Higher Education
Research Focus
1.XR (Extended Reality) and Immersive Scenario Design
2.Industry Upgrading and Brand Strategy Driven by Cultural and Design Innovation
3.Chinese-Style Innovative Design Research
Academic Philosophy
Chinese culture, with its profound history, distinctive aesthetics, and unparalleled wisdom in craftsmanship, represents a strategic resource in global cultural competition. Beyond preservation, we must deeply explore and innovatively transform cultural and artistic heritage to drive industrial modernization and brand development.
The application of emerging technologies is pivotal to the success of China’s cultural industry innovation. This research focuses on leveraging cutting-edge technologies—such as XR, AI, and big data—to enhance cultural product design, intelligent scenario creation, and high-end cultural equipment. By cultivating new-quality productivity through technological integration, we aim to establish globally influential cultural innovation models. Concurrently, this work investigates novel art forms and theoretical frameworks born from technological advancements.
Research Projects
National-Level Projects
·National Key R&D Program: Immersive Chinese-Style Product Display System Based on VR Technology (under Integrated R&D and Application of Chinese-Style Cultural Creative and Intelligent Product Design).
·National Social Science Fund (Art Studies Key Project) : Artistic Characteristics and Creative Methods of Virtual Reality (under Design Theory and Application of Virtual Reality Cultural Products).
·National Key R&D Program: Cultural Relics Information Modeling (under Digital Resource Management and Utilization Standards for Cultural Heritage).
·National Social Science Fund (Cultural Heritage Conservation Special Project) : Digital Applications for Cultural Relics Revitalization (under Digital Trends in Museum Collection Management and Research).
·National Key R&D Program: Database Construction for the Stability and Conservation of Iron Relics (under Degradation Mechanisms and Conservation Technologies for Fragile Iron Relics).
·Publicity Department of the CPC Central Committee: Technical Research for VR Film "True China" and Cultural Derivative Development.
·International Department of the CPC Central Committee: Design Research for "Stories of the CPC" Themed Tea Set.
·Tsinghua University "Double High" Initiative: LBE Metaverse VR Immersive Experience Project at Wudang Mountain (exemplary case for "new-quality productivity").
Industry-Academia Collaboration Projects
·XR and Immersive Scenario Design:
oLBE Wudang VR Immersive Experience Project for Hubei Tourism Group.
oDigital virtual spaces for This Taste is So China and Super Business Card (collaboration with People’s Daily New Media).
oDigital China Food Expo virtual experience platform (collaboration with State-Owned Assets Supervision and Administration Commission).
oVR Ceramic Planet and Traditional Craft Simulation Training System.
oMental health monitoring system co-developed with Tsinghua University Health Science Center and Yuquan Hospital.
·Chinese-Style Innovation:
oVisual identity and product design for Anta Sports’ 30th anniversary.
oChinese Aesthetics in Sports project for the Paris Olympics.
oBrand strategy for Hongqi luxury automobiles.
oAI-assisted development systems for artisanal products and intangible cultural heritage innovation.
·Industry Leadership:
oCo-authored China Gold Development White Paper in the Digital Economy Era (first industry white paper in precious metals).
Standardization Initiatives
·Led the development of industry standards:
oMetaverse Large-Space Interaction Standards
oDigital Content Production Standards
oCultural Relics Information Modeling Standards
Intellectual Property
·Holds 50+ patents and intellectual property achievements, including:
oLarge-Space Immersive Solutions for Cultural-Tourism Integration: Combines LBE (Location-Based Entertainment) VR technology with Chinese cultural content to foster "new-quality productivity" for cultural prosperity and industrial modernization.
oMulti-Layered Digital Development of Cultural Symbols: Accelerates industrial innovation platforms (e.g., Kazuo Zisha ceramics) through technological and design integration.
