Email: hejie@tsinghua.edu.cn
Title
Tenured Professor
Position
Previously served as Vice Dean of the Academy of Arts & Design at Tsinghua University, Director of the Laboratory for Arts & Design Education at Tsinghua University, and Director of the Tsinghua University Arts Library
Academic Services
Deputy Director of the Teaching Steering Committee for Basic Computer Education in Liberal Arts, Ministry of Education; Director of the Arts Subcommittee
Member of the Teaching Steering Committee for Arts Education, Ministry of Education; Deputy Director of the Arts and Design Subcommittee
Vice Chairman of the China Advertising Association; Deputy Director of the Academic Committee
Deputy Director of the China Artists Association, Director of the Graphic Design Art Committee
Executive Deputy Director of the Design Education Subcommittee, China Association of Higher Education
Research Interests
Research on the communication of contemporary visual symbols and the development of handicrafts
Academic Claims
Contemporary design is increasingly shaped by social forces. The issues faced by visual arts and design have become more blurred and uncertain, calling for a fresh rethinking and rebuilding of their meaning, significance, and value. Designers today are more aware than ever of their roles in society, linking their responsibilities and missions closely with the future of humanity. Fundamental questions concerning the nature, function, purpose, and meaning of design must once again be reconsidered from the very beginning.
Contemporary society defines the context of today’s visual arts and design. This is not a denial of tradition, but a more effective way of integrating and carrying forward the essence of history and heritage. How to explore the role, value, and significance of visual arts and design in today’s world, and how to meet the personalized needs of the information age while promoting social harmony, are questions every creator of contemporary visual language and communication systems must face and resolve.
Scientific Research Projects
Originality and Expression of Advertising, commissioned by Yoshida Hideo Memorial Foundation, Japan
National Series Standards for Public Information Graphical Symbols for Use on Signs, the State Bureau of Quality and Technical Supervision, and the Standardization Administration of China
Core Graphics and Sports Pictograms Design for the 2008 Beijing Olympic Games, commissioned by the Beijing Organizing Committee for the Olympic Games (BOCOG)
Official Poster Design for the 2008 Beijing Olympic Games, commissioned by the Beijing Organizing Committee for the Olympic Games (BOCOG)
Parade Float Design and Ethnic Group Unity Column Design, a project of the Mass Parade Command for the 60th Anniversary National Day Parade
Research on the Development of Modern Chinese Handcrafts, a key arts project of the National Social Science Fund of China
Modern Packaging Design Textbook Series, a national “11th Five-Year Plan” textbook project for regular higher education of the Ministry of Education
Research on the Transformation and Development of Handicraft Industries in the Context of Cultural Industries, an independent research project of the Tsinghua University
Main Publications
Advertising and Visual Communication, China Light Industry Press
Graphic Advertising Design, Central South University Press
Graphic Design, Jilin Fine Arts Publishing House
Chinese Typographic Design, Heilongjiang Fine Arts Publishing House
Main Papers
“Development Trends in Visual Communication,” ZHUANGSHI
“Chinese Advertising Facing Change,” ZHUANGSHI
“Green: The Realm of Packaging Design,” Package &Design
“Thoughts on Undergraduate Graduation Project,” ZHUANGSHI
“New Challenges in the New Era: Trends in Chinese Advertising Visual Communication,” ZHUANGSHI
“The Instrumental Characteristics of Beauty in Visual Communication,” ZHUANGSHI
“Embrace with Ease,” Collection of Essays on Chinese Traditional Graphics and Modern Visual Design
“Dream Seeking: Pang Xunqin’s Journey North,” ZHUANGSHI
Main Awards
Advertising and Visual Communication, first prize, Tsinghua University Textbook Award; Chinese Typographic Design, second prize, Tsinghua University Excellent Textbook Award; 2000-2001 Tsinghua University “Academic Newcomer Award;” 2003-2004 National Top Ten Advertising Scholars Award; 2005-2006 Top Ten Most Influential Advertising Graphic Designers in China; Top 100 Most Influential Graphic Designers in China; 30 Years Outstanding Contribution Award for Chinese Advertising; 2007 Guanghua Tenglong China Design Contribution Award; 2007 Honorary Title of “National Young and Middle-Aged Artist with Outstanding Moral and Artistic Achievements” from the Publicity Department of the Communist Party of China, Ministry of Human Resources and Social Security, and the China Federation of Literary and Art Circles; “Two Bombs and One Satellite” Merit Award Design - Beijing Industrial Design Special Award; “Visual Identity System Design for the China Millennium Monument” - Excellent Brand Award; “Art and Science International Works Exhibition” Poster Design - Excellent Award, International Art and Science Works Exhibition; “Unite as One, Fight Against SARS” Stamp Design - Special Award in the 2004 National Excellent Stamp Selection; 2005 “Phoenix Wonderland” Wine Packaging Design- “World Star” Packaging Design Award from the World Packaging Organization; 2006 “Traditional Chinese Medicine Series Health Tea” Packaging Design – “World Star” Packaging Design Award from the World Packaging Organization; 2006 “Series Standards for Public information Graphical Symbols for Use on Signs Parts I, II, and III” - Third Prize of the China’s Standard Innovation Contribution Award.
Contribution Award of the Beijing Organizing Committee for the Olympic Games; China Red Star Design Award Special Olympic Design Award; China Red Star Design Award Special Award for the 60th Anniversary National Day Parade Float Design; Outstanding Worker in the 60th Anniversary National Day Parade Float, etc.
Teaching
Graduate Courses: Visual Symbol Communication
Undergraduate Courses: Graphic Symbol Design, Typography Design, Poster Design
