Email

mycl@tsinghua.edu.cn

Title

Tenured Professor

Position

Director of the Department of Visual Communication

Education Background

1993: Graduated from the Department of Decorative Art Design at the Academy of Arts & Design, Tsinghua University (formerly known as the Central Academy of Arts & Design), with a bachelor’s degree

2006: Graduated from the Department of Visual Communication at the Academy of Arts & Design, Tsinghua University with a master’s degree

Work Experience

1993-Present: Lecturer, Department of Visual Communication at the Academy of Arts & Design, Tsinghua University

1999-2000: Designer, SUNSTUDIO, Tokyo, Japan (Government-sponsored training program)

Academic Services

Head of the Institute of National Image Visual Design, Academy of Arts & Design, Tsinghua University

Research Interests

Research on Brand and Packaging Design

Research on National Image Visual Design

Academic Achievements and Innovations

1. Packaging Design Teaching and Research

His course Packaging Design Fundamentals was recognized as a quality course at Tsinghua University.

He wrote the entries on packaging design for the Encyclopedia of China.

In 2016, he was appointed as the keynote speaker for global packaging education and training by the World Packaging Organization (WPO).

2. Research on National Image Visual Design

He led the fourth sub-project of the major arts project of the 2021 National Social Science Fund: Research on the Exhibition Design of Major Themes of the Communist Party of China’s Century-Long History (Approval No. 21ZD24).

His academic research focuses on meeting the nation's development needs and supporting national strategies. He works on developing a systematic design methodology that aids in national image building through practical application, helping students realize the strong connection between their studies and the nation's development goals. This approach truly reflects the “three-in-one” educational philosophy.

In recent years, he has led and participated in several major projects,

including the Chinese People’s Police ceremonial uniform system, the visual identity system for the Chairman Mao Memorial Hall, the emblem for the Armed Police Force, the visual identity system for the National Immigration Administration, the visual identity system for the Central Gifts and Artifacts Center and the Museum of Party and State Meritorious and Honorary Awards, the diplomatic gift packaging system, the visual identity systems for China’s Border Inspection and China Coast Guard, the China high-speed rail passenger guide system, the logo for the CPC and World Political Parties Summit, and the logo for the South-to-North Water Diversion Project, among many others that contribute to the construction of national image.

He has also been involved in a range of major projects, including the design of state medals such as the Medal of the Republic, the July 1st Medal, the Friendship Medal, the State Preeminent Science and Technology Award Medal, and the memorial medal for 50-year Party membership. In addition, he also contributed to the design of the Museum of the Communist Party of China, the Type 07 military uniform for the Chinese Armed Police, the attire for the State Guest Guard, and the landscape design for Winter Olympics venues.

Papers

He has published nearly ten academic research papers in core journals.

Publications

The World of Packaging Design, China Light Industry Press, 2002.01

Principles of Carton Packaging Design, People’s Fine Arts Publishing House, 2012.12

Packaging Design, China Youth Publishing House, 2006.07

Main Awards

His works have received several prestigious awards, including the 2005 “WorldStar” Design Award presented by the World Packaging Organization (WPO), the 2012 China Original Packaging Design Award, and Silver and Bronze Awards of the China “Star of Packaging” Contest. Some of his works have been selected for major exhibitions such as the International Poster Biennale in Warsaw, Poland, and the Sino-German Design Biennale. Others have been collected by the Klingspor Museum in Offenbach, Germany.

Teaching

Since joining the faculty in 1993, he has taught more than ten specialized courses. Among them, Packaging Design Fundamentals, the course he has taught for the longest period, was recognized as a quality course at Tsinghua University. In recent years, supported by two Tsinghua University teaching reform projects focused on curriculum development, he has optimized the teaching system for the Department of Visual Communication, achieving notable results. In addition, he actively expands the scope of teaching by creating international exchange opportunities for students through SRT projects, international competitions, and student entrepreneurship initiatives. He has also published six research papers on education and pedagogy in core academic journals.