Email: masaidesign@163.com

Title
Tenured Professor

Positions

·Dean, Academy of Arts & Design, Tsinghua University

·Former Party Secretary, Academy of Arts & Design, Tsinghua University

·Dean, Tsinghua Milan Academy of Arts & Design (since May 31, 2023)

·Dean, Tsinghua Qingdao Institute of Art & Science Innovation (since September 22, 2023)

Education

·1993: B.A. in Industrial Design, Academy of Arts & Design, Tsinghua University (formerly Central Academy of Crafts and Arts)

·2005: M.A. in Visual Arts Design, Graduate School of Digital Arts & Design, Dongseo University, South Korea

Professional Experience

·1993–Present: Faculty, Academy of Arts & Design, Tsinghua University

Professional Affiliations

·Vice President, China National Arts & Crafts Association

·Distinguished Vice President, Chinese Society of Arts & Crafts

·Director, Education Working Committee, Chinese Society of Arts & Crafts

·Head, National Collaborative Group for Engineering Graduate Education in Industrial Design

·Deputy Director, Academic & Education Committee, China Gems & Jewelry Trade Association

·Member, Expert Committee for Uniforms and Equipment, Beijing 2022 Winter Olympics Organizing Committee

·Lead Expert, Beijing Municipal Committee for the 70th Anniversary Celebrations of the PRC

·Chief Visual Design Director, Guangzhou Asian Games Opening/Closing Ceremonies

·Chief Visual Design Director, Shenzhen 26th Summer Universiade Opening Ceremony

·Member, Academic Degree Evaluation Committee (Arts), Tsinghua University

·Director, Tsinghua’s Cross-Disciplinary Undergraduate Program in Intelligent Engineering & Creative Design (CDIE)

·Adjunct Professor, Shanghai University School of Fine Arts

·Juror, National Arts Fund

·Juror, Ministry of Industry and Information Technology (MIIT) Outstanding Industrial Design Awards

Research Focus
Comprehensive Visual Presentation in Exhibition Design

Academic Philosophy
Exhibition design integrates politics, economy, culture, and technology to shape national identity, promote commercial activities, disseminate culture, and advance technological applications. It is a unique interdisciplinary field that merges art, spatial narratives, and interactive information systems. My research emphasizes the interplay between exhibits, space, and audiences, prioritizing systematic content logic, innovative presentation methods, and technical feasibility.

Academic Output
Publications

·20+ papers in Art & Design Review and Packaging Engineering

·Monograph: The Origin (Tsinghua University Press)

·Co-authored textbooks: Industrial & Exhibition Design, Three-Dimensional Expression, Exhibition Design, Design Expression

Key Projects

·2020: Lead researcher, Digital Ecological Creative Design for Shougang Winter Olympics Zone (National Key R&D Program, Ministry of Science and Technology)

·2019: Directed Tiananmen Square’s Red Ribbon sculpture and 11 parade floats for the PRC’s 70th Anniversary celebrations

·2018: Designed commemorative gifts for the 60th anniversaries of Ningxia Hui and Guangxi Zhuang Autonomous Regions

·2018: Led Innovative Study on Chinese Family Emotional Connectivity

·2018: Chief Curator/Designer, China Pavilion at the China International Import Expo

·2017: Created insignia and commemorative gifts for Inner Mongolia’s 70th Anniversary

·2016: Preservation and Design of Beijing’s Historical Sites (Beijing High-Level Cultural Talent Program)

·2016: Curated Intangible Cultural Heritage (ICH) Masterworks Exhibition at the 6th Chengdu International ICH Festival

·2013: Designed Contemporary Chinese Arts & Crafts Exhibition in Nantong

·2012: Curated Shanghai Cooperation Organization (SCO) Art Festival: ICH & Traditional Culture Exhibition

·2008: Contributed to Beijing Olympics’ Fou Drums and ceremonial props

·2007: Developed signage standards for China’s high-speed rail stations (Ministry of Railways)

·2007: Designed Beidou-1 military satellite navigation system

Major Awards

·2020: Outstanding Young and Middle-Aged Expert with Significant Contributions (National Ten-Thousand Talents Program)

·2019: Advanced Individual for PRC’s 70th Anniversary Celebrations (Beijing Municipal Committee)

·2019: Smart Iron Concept Design exhibited at the 13th National Fine Arts Exhibition (Beijing)

·2019: Tsinghua Outstanding Undergraduate Thesis Advisor

·2015: Four Batch Talent in Beijing’s Cultural Promotion System

·2013: Tsinghua Outstanding Communist Party Member

·2011: Advanced Individual for Tsinghua Centennial Celebrations

·2010: Tsinghua Outstanding Faculty Party Branch Secretary

·2009: Silver Medal, 11th National Fine Arts Exhibition (Industrial Design: Wire Clamp)

·2009: Outstanding Contribution Award for PRC’s 60th Anniversary Parade

·2008: Honorary Award, Beijing Olympics Opening/Closing Ceremonies

·2006: Beijing Excellence in Teaching Materials for Design Expression and Exhibition Design

·2006: First Prize, Beijing Olympic Park Environmental Design Concept

Curatorial Leadership

·2018: Spirit of Invention: 19th-Century American Patent Models from the Hagley Museum & Library (Tsinghua Art Museum, National Museum of China, Wuhan Yangtze Civilization Museum). Showcased 60 U.S. patent models (1830–1890) and a 1797 document signed by President George Washington. Hosted the Patent Quality & Reform Forum with Tsinghua Law School.

Teaching
Courses (Recent)

·Undergraduate: Interdisciplinary Design Practice, Design Expression I

·Graduate: Exhibition Planning & Management, Exhibition Design Research

·Dual-Degree (Industrial Design): Product Design

·Xinya College: Innovation Design & Practice, Integrated Expression

·University Elective: First-Year Seminar

Current Students

·4 doctoral candidates and 9 master’s students