Tsinghua University's Academy of Arts & Design, guided by the mission to serve the people, has consistently channeled its professional expertise into national development and societal progress. In particular, within the domain of rural development, we firmly believe in the transformative power of art to energize and revitalize rural areas, infusing them with vitality and creativity.
Over the years, our relentless efforts have spanned various key directions, from architectural revitalization to intangible cultural heritage preservation. Each step has contributed to reshaping and rejuvenating rural landscapes, and has left an indelible mark on the evolving face of rural China.
Architectural Revitalization
The Academy is committed to enhancing the rural architectural environment through innovative design and sustainable construction practices, improving the quality of life in rural areas. Our projects encompass not only residential renovation but also the development of public buildings and cultural facilities, contributing to the beauty and convenience of rural communities.
Public Art
The Academy actively promotes the application of public art in rural development, enriching the cultural atmosphere of rural communities through sculptures, murals, and installation art. This integration of art into daily life provides residents with a profound artistic experience.
Art Education Workshops
The establishment of art education workshops aims to popularize art education, providing opportunities for rural children and residents to engage in artistic activities. This not only unleashes hidden artistic potentials but also fosters cultural inheritance and innovation within rural communities.
Branding and Creative Design
Through the design of various cultural and creative products and branding, the Academy aids rural communities in shaping their own distinctive brand image, increasing the market value of products, and promoting local economic prosperity and development.
Intangible Cultural Heritage Preservation
The Academy actively supports the preservation of intangible cultural heritage. Through collaborative projects and training activities, we protect and pass on the rich traditional cultural heritage of rural areas, ensuring its continued legacy.
Application of Achievements
In rural development, the Academy's work extends beyond conceptualization. Our designs, projects, and activities are directly applied to rural communities, making a tangible and positive contribution to rural revitalization.
Demonstration and Promotion
Committed to promoting successful practices, the Academy's projects have become benchmarks for rural development across different regions. They serve as strong examples, providing guidance for the comprehensive advancement of rural revitalization nationwide.
