Email
152747697@qq.com

Academic Title
Tenured Professor

Education

·1996: Bachelor of Industrial Design, Zhejiang University

·2000: Master of Design, Academy of Arts & Design, Tsinghua University

·2008: Ph.D. in Art Studies, Academy of Arts & Design, Tsinghua University

Professional Experience

·2000–Present: Faculty, Academy of Arts & Design, Tsinghua University

University Affiliations

·Director, Museum Communication Research Office, Tsinghua National Image Communication Research Center

·Director, Autism Rehabilitation Research Project Department, Tsinghua Research Institute for Inclusive Development

Professional Affiliations

·Committee Member, National Expert Committee on Cultural and Tourism Public Services, Ministry of Culture and Tourism

·Committee Member, National Cultural Center Professional Standardization Technical Committee

·Deputy Director, Design Committee, China Building Decoration Association

·Academic Committee Member, Confucius Museum

·Expert Advisory Committee Member, China Teachers Museum

Research Focus

·Information and Interaction Design Research

·Media Space Art Research

·Digital Display and Communication of Cultural Heritage

·Intelligent Services for Autism Rehabilitation

Academic Philosophy
Professor Zhang advocates that museum construction and the preservation, display, interpretation, and dissemination of cultural heritage should align with contemporary social and cultural development strategies, serving urban cultural innovation, cultural tourism economies, and sustainable development. He proposes a "Root-Vein-Core" trinity methodology for cultural heritage interpretation and city cultural positioning.

He emphasizes that cultural heritage display innovation should integrate "exhibition-interpretation-communication" through interdisciplinary research. His creative principles prioritize communication-driven planning, spatial storytelling, and media innovation, fostering immersive, thematic narratives that blend physical and digital spaces.

In interaction design and digital creativity, he focuses on enhancing human experiences in virtual environments, advocating for natural human-machine-environment interactions, emotional fulfillment, and a sense of presence. His work explores the scientific essence of cognition, aesthetics, and emotion in virtual spaces, tracing humanity’s tactile, perceptual, and transcendent engagement with physical-world elements like space, force, rhythm, and materiality.

Academic Achievements
Professor Zhang has led groundbreaking research in information and interaction design, digital cultural heritage dissemination, and autism rehabilitation technologies. Key projects include:

·National Social Science Fund: Application of Interaction Design in Cultural Heritage Display and Communication

·National Social Science Major Project Sub-topic: Digital Creativity and Technological Development of Chinese Intangible Cultural Heritage

·Ministry of Culture and Tourism: Research on Digital Cultural Experience Spaces

·National Cultural Heritage Administration: Technical Standards for Smart Museum Exhibition and Digital Guidance

He co-chaired the internationally recognized International Forum on Cultural Heritage Preservation and Digitization and contributed to national projects such as the 973 Program: Theories and Methods for Digital Cultural Heritage Preservation and National Science and Technology Support Program: Silk Road Cultural Tourism Service System.

Notable Projects

·2019 Beijing World Horticultural Expo China Pavilion

·Confucius Museum

·Digital Yuanmingyuan (Old Summer Palace)

·Digital Exhibition Hall of Dagaoxuan Temple, Forbidden City

·China National Studies Center

·Luoyang City’s Yingtianmen Site Museum of Sui-Tang Dynasties

Awards

·2020:

oConfucius Museum Exhibition: China Construction Engineering Decoration Award, GRAND PRIX DU DESIGN AWARD, Gold Medal at the 10th China International Space Design Competition

oYingtianmen Site Museum: Luban Award (National Excellence in Engineering), CBDA Design Silver Award

o2019 Beijing World Horticultural Expo China Pavilion: Beijing Excellence in Architectural Decoration Design Award

·2019:

o"Flying" Maglev Train Concept Design: Gold Medal, 13th National Fine Arts Exhibition (China Art Award)

oXiangxi Intangible Cultural Heritage Museum: Luban Award

·2015:

oPingdingshan Museum: Ancient Rhymes of Yingcheng: GRAND PRIX DU DESIGN AWARD, National Top Ten Museum Exhibitions

·2013:

oLuoyang Museum: Civilization of Heluo: National Top Ten Museum Exhibitions

·2009:

oHigh-Speed Maglev Train Design: Selected for the 11th National Fine Arts Exhibition

o60th Anniversary Exhibition of the PRC: Best Design and Production Award

·2008:

oDoctoral Dissertation: Tsinghua Outstanding Doctoral Thesis Award

·2004:

oPoint-to-Point Rapid Rail Transit Design: Excellence Award, 10th National Fine Arts Exhibition

·2001:

oSculpture "Tao of Matter": Excellence Award, 1st Art and Science International Exhibition

Teaching
Courses taught include: Interaction Design, Interactive Exhibition Design, Information Design, Visual Language, AI Product Innovation Practice, and Interaction Design Project Practice. His teaching has earned Tsinghua University Teaching Excellence Awards, and his case studies are featured in Integration and Evolution: Teaching and Learning in Sino-American Design Programs. He mentors graduate students in interaction design, science communication, and cultural heritage digitization.

As a curriculum architect, he oversees the Autism Rehabilitation Education Professional Certification Program, a joint initiative of Tsinghua’s Research Institute for Inclusive Development and School of Continuing Education. He is also a guest lecturer at Peking University’s School of Archaeology and Museology and the Central Academy of Fine Arts.