Title

Lecturer

Education Background

1995: Graduated from the Beijing Institute of Fashion Technology with a bachelor’s degree in Decorative Art Design

1999: Graduated from the Academy of Arts & Design, Tsinghua University (formerly known as the Central Academy of Arts & Design), with a master’s degree in Industrial Design

2010: Graduated from the Academy of Arts & Design, Tsinghua University (formerly known as the Central Academy of Arts & Design), with a doctoral degree in Environmental Design

Work Experience

Worked as a teacher at the Academy of Arts & Design, Tsinghua University since 1999

Research Interests

Theoretical Research

Research on Art and Design Education Curriculum

Practice Research

Traditional Aesthetics in Contemporary Digital Illustration Art Design

Academic Claims

In a broader sense, the essence of design concepts lies in offering effective solutions through a thorough exploration of a problem. In this light, contemporary art design has evolved far beyond its origins in decorative art. Future-oriented art design education encompasses four dimensions: art (aesthetics), science (technology), economics (market), and society (humanities). The core of this education is the humanities, with the market as the foundation, technology as the support, and art as the means of expression. Traditional designs that focus on decorative aesthetics must inevitably shift towards a more socially oriented approach to meet the evolving needs of society. Whether it’s traditional print media or modern electronic media, whether it’s single media or multimedia, and whether in visual style or design meaning, design is always in tune with the times, naturally carrying the essence of fashion. In the face of future challenges posed by artificial intelligence, the most essential skills for designers will be personalized craftsmanship, emotional intelligence, creative thinking, and the ability to think deeply. These are also the main challenges and focal points in today’s design education.

Academic Achievements

As of 2020:

Zhang Baimeng, Zheng Shuyang: “A Review of the Basic Courses in American Art/Design Majors,” published in ZHUANGSHI, 2008, Issue 2, pp. 108-109

Zhang Baimeng, Zheng Shuyang: “On the Sociological Shift in Design Education,” published in Tsinghua Journal of Education, 2009, Supplement, pp. 119-122

Zhang Baimeng: Fundamentals of Two-Dimensional Composition, Beijing: Higher Education Press, 2008

Zhang Baimeng, Ning Ningning: New Color Composition, Wuhan: Hubei Fine Arts Publishing House, 2010

Environmental Ecology of Design Art: 21st Century Chinese Art and Design Sustainable Development Strategy Report (The 15th Five-Year Plan Project on National Arts and Science of the National Social Science Fund, Approval No.: 03DF092), Project Leader: Zheng Shuyang. Beijing: China Architecture & Building Press, 2008, Authored by Zhang Baimeng, pp. 78–94

Tsinghua University “Project 985” Phase II Special Project in Philosophy and Social Sciences: Research on the Development Strategy of Art and Design Education in China, Beijing: Tsinghua University Press, 2010, Authored by Zhang Baimeng, pp. 188–349

Publications:

Computer-Aided Illustration Design, Tsinghua University Press

Exhibition:

Her ink paintings were featured in the “Bright Moon, Cool Breeze” Zen-Inspired Calligraphy and Painting Joint Exhibition

Teaching

She has been teaching foundational courses to first-year students for years, mainly focusing on the following four subjects:

Visual Language-2D

Form Study-3D

Comprehensive Form Fundamentals

Handmade Mechanic Design

Elective course in composition:

Motion Graphic Design