Email:Ma_quan@126.net
Title
Tenured Professor
Academic (Part-time) Title
Member of the Academic Committee, Academy of Arts & Design, Tsinghua University
Member of the Arts Sub-committee, Academic Degrees Committee of Tsinghua University
Think Tank Expert at the National Image Communication and Research Center, Tsinghua University
Social Services:
Vice President of the Asia Communication Design Alliance
Member of the Academic Committee, China Advertising Association
Advisor for Previous Editions of the Beijing Design Week
Academic Committee Member of the Zhuhai Design Week
Member of the Think Tank of the Pingshan District Government, Shenzhen
Member of the Academic Committee of the Pingshan Art Museum, Shenzhen
Academic Committee Member of the Shenzhen Design Week
Work Experience
1983-1987: Bachelor’s Degree, Department of Decorative Art Design, Central Academy of Arts & Design (now Academy of Arts & Design, Tsinghua University)
1987-1997: Teaching Assistant, Lecturer, Department of Decorative Art Design, Central Academy of Arts & Design (now Academy of Arts & Design, Tsinghua University)
1997-1998: Advanced Study and Training, Dentsu in Tokyo, Japan
1998-2005: Lecturer, Associate Professor, Department of Visual Communication at Academy of Arts & Design, Tsinghua University
2004-2005: Head of Olympic Image Design, Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG)
2005-2008: Associate Professor, Director, Department of Visual Communication at Academy of Arts & Design, Tsinghua University
2008-2011: Professor, Director, Department of Visual Communication at Academy of Arts & Design, Tsinghua University
2008-2011: Doctoral Degree, Chinese National Academy of Arts
Member of the Revision Expert Group for the 2018 Beijing Winter Olympics Emblem Design Team
2012-Present: Tenured Professor, Doctoral Supervisor, Department of Visual Communication at Academy of Arts & Design, Tsinghua University
Research Interests
1. Brand strategy and visual design
2. Urban visual design and national image
3. Visual design and exploration of new fields (visual, media, narrative)
4. Cultural creativity and industry
Academic Claims
He has long been engaged in research and practice in areas such as media and narrative, visual and spatial design, as well as branding and visual communication, applying these insights to real-world design projects. Simultaneously, he explores new interdisciplinary narrative methods, delving into both theoretical exploration and practical application. Through this process, he has developed a unique creative language structure and system, expanding the scope of his academic research and enriching his teaching content.
Over the years, he has been researching and exploring ways to connect creativity with industry, exploring how creative ideas can be developed and turned into real-world industries that generate both cultural and economic value. His goal is to create sustainable methods for driving new value through creative innovation. By tackling challenges in cultural creativity, regional IP development, and talent incubation, he aims to find practical and executable solutions, offering constructive ideas to close the long-standing gap between creativity and industry.
Academic Achievements
Main Awards
2001: International Design Award at the “Poster Design: Art and Science International Exhibition”
2004: “Person of the Year in Advertising” at the 2004 China Advertising Industry Awards
2004: “Top 100 Most Influential Designers in China for 2004-2005”
2004: “Top 100 Young Designers in China for 2005”
2006: “Top 100 Outstanding Young Designers”
2011: “Award of Outstanding Contribution to the 30 Years of Design in China”
2011: China Effie Awards, Media Innovation Gold Award
2017: “Award of Outstanding Contribution to the Academic Development of China Advertising in 30 Years”
2020: Lifetime Achievement Award in Poster Design at the “Dubai Design Week”
Research Projects:
Leading the independent research project of Tsinghua University (Special Project on Major Social, Economic, and Cultural Issues in China)
Research on National Image Construction Based on Urban Visual Order, 2012-2015
Leading the projects commissioned by the Ministry of Housing and Urban-Rural Development
VI Design for Traditional Villages, 2017-2019
Visual Identity System Design for the International Conference on the Protection and Development of Traditional Villages, 2017-2019
Leading the projects commissioned by the Office of International Affairs, Tsinghua University
Visual Identity System Design for the Asian University Alliance, 2017
Main Monographs, Textbooks and Papers:
Visual Reconstruction of the City (monograph), People’s Fine Arts Publishing House, April 2012, ISBN: 9787102059617.
Graphic Advertising Design: Teaching and Application (textbook), Higher Education Press, August 2004,
ISBN: 9787040140507 (named Beijing Higher Education Quality Textbook in January 2005).
Advertising and Visual Communication (co-authored book), China Light Industry Press, February 2003,
ISBN: 9787501938124 (Tsinghua University Excellent Textbook 2008)
Graphic Ideas in Advertising (monograph), Hubei Fine Arts Publishing House, January 2003, ISBN: 9787539413143.
“Urban Outdoor Advertising Planning Order” (paper), Proceedings of the 2006 National Arts & Design Education Forum, October 2006.
“Outdoor Advertising and Urban Visual Order” (paper), Asia OOH Media, February 2011.
“Urban Visual Order Construction and National Image” (paper), Asia OOH Media, June 2010.
“2010 Milan International Furniture Fair” (paper), Art of Design, Issue 3, 2010.
“Jointly Building a New Visual Order for Cities” (paper), Advertiser, August 2010.
“Graduation Projects in the Department of Visual Communication, Academy of Arts & Design, Tsinghua University - How Exhibition Methods Change Graduation Projects” (paper), ZHUANGSHI, Issue 8, 2010.
“Internship Teaching in Design Majors Cannot Be Eliminated” (paper), Art Observation, Issue 9, 2010.
Main Design Experience
Main Visual Design for the Art and Science International Exhibition, 2001
“Info Highway” Internet Brand Planning and Visual Promotion Design, 1994-1997
Visual Identity and Exhibition Design for the National Museum of Modern Chinese Literature, 2000
Image and Exhibition Design for the Poly Art Museum, 2000
Main Visual Design for the First Art and Science International Exhibition, 2001
Brand Planning and Visual Design for the SOLANA Commercial Complex, 2008
Space Visual and Outdoor Media Planning Design for Chongqing Jiefangbei Central Business District, 2010
Main Exhibitions:
Solo Exhibitions:
“Superposition State” Ma Quan Academic Works Exhibition, Guan Shanyue Art Museum, Shenzhen, from November 23 to December 15, 2019.
Ma Quan Works Exhibition, Art Gallery of the Academy of Arts & Design, Tsinghua University, from November to December 2021.
Exhibitions:
The 5th Art and Science International Exhibition, the National Museum of China, November 2019.
Guangdong-Hong Kong-Macau Design Works Exhibition, Shenzhen Museum of Contemporary Art & Planning Exhibition, 2019.
To See the World in A Grain of Sand featured at the Dubai Design Week, 2019
The Boundaries of Design was exhibited at the Guangdong Art Museum, from January to March 2020.
His works have been exhibited widely, both in China and abroad, receiving awards and being included in prestigious collections.
Main Design Experience:
Main Visual Design for the 2001 Art and Science International Exhibition, 2001
“Info Highway” Internet Brand Planning and Visual Promotion, 1994-1997
Visual Identity and Exhibition Design for the “National Museum of Modern Chinese Literature,” 2000
Image and Exhibition Design for the “Poly Art Museum,” 2000
Main Visual Design for the First “Art and Science International Exhibition,” 2001
Brand Planning and Visual Design for the “SOLANA Commercial Complex,” 2008
Space Visual and Outdoor Media Planning Design for “Chongqing Jiefangbei Central Business District,” 2010
Teaching
Courses:
Advertising Design, Visual Identity System Design, Brand Strategy and Visual Design
Brand Strategy and Visual Design was awarded the title of Quality Graduate Course at Tsinghua University.
