Email: sam@tsinghua.edu.cn

Academic Title
Tenured Associate Professor

Professional Affiliations

·Judge, Tsinghua Alumni Association’s Innovation, Entrepreneurship & Creativity Competition

·Chair, China Red Star Design Award Jury

·Chair, Service Design Network (SDN) Beijing Chapter

·Professor, Global Innovation Module, Executive Education, Cheung Kong Graduate School of Business

·Chair, Service Design Committee, Beijing Design Society

Education

·1989: Bachelor of Arts, Department of Industrial Design, Hunan University

·1992: Master of Arts, Department of Industrial Design, Academy of Arts & Design, Tsinghua University (formerly Central Academy of Crafts & Arts)

·2007–2008: Visiting Scholar, University of Cincinnati, USA, studying service design and innovation methodologies

·2012–2013: Visiting Scholar, Weatherhead School of Management, Case Western Reserve University, USA, studying Design Management and Service Design Innovation under renowned scholar Professor Richard Buchanan

Social Appointments

·2014: Vice Chair, Beijing Talent Service Innovation Expert Group, Beijing Talent Archives Management Center Chinese Representative, SDGC-2014 Service Design Network Global Conference (Stockholm, Sweden)

·2015: Review Expert, Ministry of Finance and Ministry of Industry and Information Technology, MIIT, China Industrial Design Association Chinese Representative, SDGC-2015 Service Design Network Global Conference (New York, USA)

·2016: Chair, Service Design Committee, Beijing Design Society Planner and Convener, Global Service Design Innovation Forum, Shenzhen Qianhai, Ministry of Culture, National Base for International Cultural Trade Invited Expert, EU Commission’s SPIDER Public Service Research Project

·2016: Panel Chair, Service Design Forum, World Industrial Design Conference, MIIT, China Industrial Design Association Forum Chair, 2016 Asian Service Design Forum, Xiamen Municipal Government

·2016: President, Master’s Thesis Defense Committee, College of Art and Design, Beijing Forestry University

·2017: International Judge, Service Design Award

·2018: Lecturer, Leadership in Innovation Program, Tsinghua PBC School of Finance and Academy of Arts & Design Academic Exchange, University of Barcelona, Spain, delivered a lecture on Service Design and Innovation Education

·2018: International Judge, Service Design Award

·2018: Judge, Beijing International Design Week

·2018: Nominee, Service Design Award, Beijing International Design Week for "Beijing Talent Archives Management Service Design Innovation"

·2018: Chair, China Red Star Originality Award Jury Lecturer, Scientific Entrepreneur Program, Tsinghua PBC School of Finance

·2019: Lecturer, Leadership in Innovation Program, Tsinghua PBC School of Finance and Academy of Arts & Design Keynote Speaker, 1st China Service Design Conference, Ministry of Commerce

·2019: Participant, Tsinghua International Service Design Symposium Chair, China Red Star Originality Award Jury

·2020: Judge, China Excellent Industrial Design Award, MIIT Chair, China Red Star Originality Award Jury

Research Focus
Service Design and Innovation

1.Design Innovation Opportunities Based on Service Thinking

2.Service Innovation Design Methods and Tools

3.Service-Based Product Innovation Design

4.Service Innovation and Business Model Innovation

Academic Philosophy
Since 2008, Professor Wang has focused on service design (Service Design) and corporate innovation strategies, engaging in interdisciplinary and cross-boundary innovation projects and extensive design practices and consulting activities. He has rich design experience in innovation and entrepreneurship, consumer electronics, communication products, and Internet service innovation. The future of design lies in the integration of information technology and Internet technology to serve a networked society and service economy. Research on innovation strategies combining "smart products + services" based on design thinking and organizational innovation strategies will be crucial areas for future design development. By combining teaching and practice, aligning international design trends with Chinese practices, and employing methods such as research studies, cross-cultural comparisons, and theoretical-practical integration, he seeks to develop new design methodology systems and promote the application of "Chinese originality" in industrial design, thereby profoundly impacting future design thinking and societal progress.

Academic Activities and Achievements
Building on product design teaching experience and design management consulting expertise, Professor Wang is deeply interested in the impact of information technology and social transformation on future product and service innovation. His recent research focuses on product-service systems (PSS), service design (Service Design), and the influence of design thinking (Design Thinking in Management) on corporate innovation capabilities. He has published numerous research reports and papers on topics such as Internet of Things and design opportunities, service innovation methods, family smart product-service systems, healthcare service experiences, smart building service systems, and e-commerce service systems. At Tsinghua University Academy of Arts & Design, he teaches graduate courses such as Innovation and Service Design and undergraduate courses including Product Design, Ergonomics, and Service Product Innovation.

Main Research Areas

·Service Design: Smart Product Design Information Product Trends, Product-Service Systems, Service Design, Design as Strategy (Design Thinking and Innovation Strategies)

Publications

·Service Design and Innovation (2015, China Architecture & Building Press)

·Service Design and Innovation Practices (translation, 2015, Tsinghua University Press)

·Touchpoints: The Global Context of Service Design (2016, People’s Posts & Telecommunications Press)

Papers

·3 papers in core Chinese journals: Art & Design and Packaging Engineering

·2 papers in Touchpoint (English journal)

·9 papers in other academic journals

Teaching
Guided by the philosophy of cultivating versatile design innovation talents, Professor Wang integrates concepts and structures with content and methodologies. His undergraduate courses include: Introduction to Industrial Design, Product Design, Product Semantics Design, Applied Ergonomics, User Research Methods, and Graduate Thesis and Creation. Graduate courses include Service Design and Innovation and Experience Design. Over the past three years, he has supervised 7 master’s students and 3 doctoral students, with 13 master’s students having graduated under his guidance.