Research fields of the Institute include printing & packaging, packaging design research, identity system design research, development and application of new materials and techniques.
Visual communication design is one of the strongest programs in Academy of Arts & Design. With constantly emerging development opportunities and new materials and techniques, the students’ practical capabilities have to be improved as well. We need more teaching cases which can link theory with practice, and more practical lessons, which is why we founded the Institute.
The entry barrier of traditional graphic design is getting lower and lower because of the development of printing industry. People in both Chinese and overseas graphic industry are trying to improve the printing added value by research and development of new materials and techniques, which is also one of our research fields. We hope create new type of products in innovative crafts and techniques so as to improve the competitive force of graphic design and printing industries.
Institute Director: Zhang Lei ,Associate Professor