Wu Shizhong

Associate Professor


Personal experience:

Wu Shizhong, associate professor. In 1989, he graduated from the Industrial Design Dept. of Central Academy of Art and Design, obtaining his B.A. In September 1989, he worked in Hubei Changsha Arts and Crafts Institute as a teacher for Design Basis and Professional Design, working first as director of Industrial Design Teaching and Research Section and then as assistant to the dean. From September 1992 to July 1995, he was a postgraduate student at the Exhibition Design Department of the Central Academy of Art and Design. From September 1995 to July 2001, he worked at the Education Department of the Guangzhou Academy of Fine Arts as a teacher in the Exhibition Design Discipline. From September 2004 to January 2010, he worked in the Fine Art Academy of Beijing Normal University as both teacher and head of the Art Design Department; in 2005 he was assigned as associate professor. From 2010 to present, he has been a teacher in Industrial Design at the Academy of Arts & Design at Tsinghua University.


Main courses:

Design Basis: Design Sketches, Design Drawings, and Design Creative Photography. Professional Design: Interior Design and Practice, Design Creation and Practice for Exhibition Space, Exhibition Tools Design, Design For Large-Scale Story Scene, Visually Oriented Design for Exhibition Space, Materials and Construction for Exhibition Design. Design Theories: Exhibition Design History, Exhibition Design Thought and Design Method, Quality Education for Art Design Education


Research orientation:

Exhibition art design


Academic views:

Quality education in art design education

1. Concept: The purpose of quality education is to enhance the overall quality of the nation and culture as a whole. And in the field of art design education in China, the role of quality education is to develop professional talents well educated culturally, morally, and in art design.

However, although this sort of quality education is now being promoted, the influence of traditional comprehensive education is still strong in the field of education. Theoretically speaking, traditional comprehensive education aims at developing talents with an all-rounded set of skills–moral, intellectual and physical, however, in reality it is just another manifestation of the long-gone Chinese Imperial Exam and the education system that bolsters “Civil-Service Examination education.”

2. Quality education: There are great contradictions between the mentioned “Civil-Service Examination Education” and “Quality Education.” The former, centered around the teacher and teaching, places emphasis on examination scores to evaluate students. This completely ignores the comprehensive quality of creativity. The latter, on the other hand, is study-oriented: it emphasizes how students tackle the studying process and which methods of studying train the students’ problem-solving ability as it applies in an applicable sense.

3. Quality education in art design education:

Other than improving the cultural quality of its students, art design education also strives to develop estheticism and connoisseurship, in the aim of creating a basis for future work and bring a positive influence to the said students. These so-called “basis” and “influence” are invisible forces existing in the spiritual temperament of people.

In the process of quality education of art design, training and cultivation of creative ability of thinking are emphasized. This “creative ability” is that ability to create those things with realistic and substantial meaning. If art design education refuses to change with the realities of the time, then, simply put, there will be no new innovation.

4. The goal of quality education as it applies to art design education: The goals of this new type of education are as follows: To provide a new mode of research-based education in how quality education applies to art design education; to develop professional talents with high moral integrity, high cultural quality, greater appreciation for aesthetic and more creative thinking, all of which will aid them in their future study, work, production management and creative research, while also enhancing the economic strength of our country.


Academic achievements:

In 1998, while teaching at Guangzhou Academy of Fine Arts, he proposed several quality education-based questions regarding art design. Following a two-year teaching trial period, he completed the paper Quality Education in Art Design Education in 2000, and published the paper in the Journal of Guangzhou Academy of Fine Arts in October 2001.

Two other articles, Standardization and Non-standardization and Displacement of Exhibition Design in Digital Age, were published in the Decoration (1994 3rd period and 2002 10th period, respectively.) In November 2004 he completed the interior design for Chongqing International Exhibition Center. After that, he held the International Cities Summit Forum with the main topics being city, environment and humanity. Another article, Misleading Design, won excellent paper award by Design for China during the 2nd Environmental Art Design Exhibition in 2006. In 2004, he completed the design for Exhibition and Display of National Geological Museum, which won the excellent prize of building decoration award in Beijing in 2005, as well as the prize for top ten museums displays. From November 2007 to October 2008, he finished the design for Exhibition and Display of Qaqing Petroleum Technical Museum, which was awarded the Biennial Gold Medal of International Interior Design in 2008. In May 2007, he completed writing on the monograph Exhibition Environment Design in Digital Age, and the monograph was published by Lingnan Art Press.

In 2008, he completed the design and exhibition of Legacy Museum of Mao Zedong, successfully applying environmental, low-carbon, energy-saving natural lighting technology: marking pure physics theory was used for the first time in the implementation of natural light in an exhibition space. The paper regarding this project, Sunshine Control–Natural Lighting Design for Legacy Museum of Mao Zedong, was published in the Collision and Mixing of Tradition and Modern Society (Shaoshan Museum Summit Memoir, 2009.) This design and exhibition project was also awarded the special price of national top ten museum displays.

In September 2009, he led the team in completing the exhibition design for the resource and environment halls for the Achievement Exhibition for the 60th Anniversary Founding of the People's Republic of China.


Education background:

According to statistics compiled from 2006 on, associate professor Wu has already taught more than 1000 class-hours of undergraduate courses and more than 280 class-hours of postgraduate courses; he has trained five postgraduate students (two of which have graduated already.)

Some of the achievements of the students he trained are as follows: winning the National Innovative Experimental Projects of College Students in 2008; winning the Beijing Normal University Science Fund for Undergraduate Students for the research report The Influence on Psychology of Consumers by Childlike Design.