Liu Zhensheng

Liu Zhensheng, Associate Professor 

He graduated from Department of Industrial Design of Central Arts and Crafts College with a B.A. in 1987. Staying at the school as a teacher, his primary teaching responsibilities included modeling base, graphic design expression, expression of three-dimensional design, computer-aided product design, integrated design expression, ergonomics, product design, and thesis writing. 

He completed his master degree in 1997, and in 2001, he was appointed associate professor for Academy of Fine Arts at Tsinghua University. From 2001 to 2002, he was an assistant for Head of the Department of Industry Design; from 2002 to July 2009, he was appointed Deputy Head of Industrial Design office, in charge of undergraduate teaching, research and academic work. From July 2009 to December 2012, he was appointed Head of the Department of Industrial Design. 

Main academic part-time work: review expert of the Beijing Innovation Fund for the Beijing Municipal Science & Technology Commission. 


Research Interests:

Research over innovative practice in industrial design, research over industrial design education  


Academic Proposition:

Research over innovative practice in industrial design: research in this area is based on the design practice and accumulation of curriculum-based teaching. Its focus is research over comprehensive design expression under the framework of research over innovative practice of design. From the perspective of development, inter-enterprise competition in the future will be the competition of rapid response and adaptability as they relate to various sectors of society, economy, market, and information technology. A priority of industrial design research is rationality and advanced development of information processing approach such as information collection, research, organization, innovation, expression and communication of design innovation.  In the 2005 he complied and published textbook Design Expressing, in which the section entitled “the expression of integrated design” made a breakthrough in the traditional understanding of skills by emphasizing the power of expression. The section applies acquisition, management, and application of design thought and design information to new teaching content and teaching methods: this was innovative in the sphere of industrial design education. 


Research over industrial design education: China is currently transforming from a goods-manufacturing country to an idea-manufacturing country. In order to achieve this goal, China's higher education system needs to be able to provide the society with talents aware of the importance of innovation, and with both theoretical and knowledge-based background concerning innovation. Artistic design spans into multiple spheres of industry, with the responsibility of training and cultivating quality and innovation-oriented talents. The major content of this research direction is: with a considerable number of successful designers as a sample, we adopt science-based observation, testing, and comparison to explain and analyze actions of designers in different industries, study the thought process, innovation knowledge system being applied, design approach behind their design decisions, how explicit and tacit knowledge and experience is elicited and put into use, how to contact and interact with external team or knowledge system etc. Therefore, we are able to obtain the training theories, models, knowledge structure, cultural qualities and other basic information that explains how high-level talent in the field of artistic design is brought up. On this basis, we conclude how to innovate the educational system to find and cultivate such talent in China. 

Liu Zhensheng, as the Deputy Head of Education of the Department in Industrial Design since 2003, engages in undergraduate and postgraduate training programs, setting up course curriculum, analyzing teaching content and such related tasks. In accordance with international design educational trends and domestic design talent needs, we take the lead in the industrial system with a curriculum of courses which was the first industrial design education system of its kind in the country. Our achievements in the field of education can be evidenced by many years of practice, supplementation and perfection, and will continue to develop as such. Keeping in pace with China's increasing need for design talent, Tsinghua University Personnel Training Specifications, and international design and design educational development trends, we will conduct further research in the field.  


Academic Achievements:

Before 2000, design projects were mostly undertaken for enterprises and companies to complete their product external design. Since 2000, design service projects gradually extended into the design research field. Taking the Kunlun Lubricant project as an example, since PetroChina Lubricating Oil Company Limited entered the market after its integration, Professor Liu’s initial involvement in the project was with the initial barrel design. With the development of enterprise, the contents of his research have continuously deepened. From various factors such as corporate design strategy, competitive market positioning, product image integration, image specifications and design of similar products, he has been involved in long-term design service work, the fruits of which, such as design files and products system plans, are utilized by enterprises with excellent results.  

Such continuous expansion in research and design is extremely beneficial in increasing the technology and practical application of said fields. In recent years, project-styled design research has already transformed to academic-styled research. Take the recent Way of Life and the Design Value of Chinese Users research project that Sharp (China) Company has undertaken as an example. This research project focuses on the value judgments, aesthetic orientations and lifestyle factors behind the behavior of Chinese consumers. The subject of this sort of design not only improves design research capacity, and its results can also become contents of teaching for undergraduate and graduate students in form of case study and research method. 

In 2004, Professor Liu, in collaboration with Professor Yan Yang, proposed the following Beijing Science and Technology Commission research project report, The Recognition of Visual Information in Beijing Road Transportation System (Beijing Municipal Science and Technology Commission). The purpose of this project is to supply design specifications and proposal of user information interface able to guide and be applied in Beijing Public Transport system. Professor Liu, after two years of topic research and design, completed the report and system design, presenting a very usable method of information exchange. The research of this subject offers rich and substantial cases for his Interface Design and Design Expression courses, as well as for the teaching content of various other courses related to design research methods. In recent years, he has also completed the following research-based design projects: User research and concept design for LG MP3 products in the China market (South Korea's LG Corporation’s China R&D center, 2004); Tire pattern research and design in the Chinese market, (South Korea Kumho Tire Company, 2006); Market research and conceptual design for household appliances (Midea Electric Appliances Manufacturing Co., 2006) User research and interface design for household appliances (Midea Electric Appliances Manufacturing Co.,2007) Mountain bike style design (Yee Industrial Co., Ltd., Shenzhen, 2008) User research and concept design for Gillette razor (United States Procter & Gamble Company, 2009) 

According to statistics from 2006 onwards, Professor Liu has taught more then 900 class-hours of undergraduate courses and 500 class-hours of graduate courses; he has trained 14 graduate students (ten of which have graduated.) 



According to statistics from 2006 onwards, Professor Liu has taught more then 900 class hours of undergraduate courses and 500 hours of graduate courses; he has trained 14 graduate students (ten of which have graduated.) 


Main courses:

Product Design (2); Product Design (3); Expression of Integrated Design, Thesis Writing, Interface Design, Computer Aided Product Design, Integrated Paper Training courses. Graduate courses: Design Innovation (series lecture), Design Expression Studies, Design Research and Practice courses, etc.