Liu Qiang

Liu Qiang   Associate Professor

In 1992 he graduated with bachelor’s degree of art from the former Central Academy of Craft Art’s Department of Industrial Design and was assigned to stay on to continue teaching there. From 1992 to 1997, he was appointed as the assistant instructor at the Department of Industrial Design, and from July 1997 onwards, he served as a lecturer. He undertook the teaching of Display Design, Display Plan and Management, Display Engineering and Management, Display Lighting, Comprehensive Study on Display Design, Display Space Study, Display Visual Convey, Display Material and Technology, Foundation of Color Design, Design Expression Ergonomics and other courses. In 2008, he finished the master-level courses and graduated.

Major academic part-time jobs: From 2008, he worked as expert for the Kitchen and Bath Works Committee of the China Building Decoration Association; from 2009 onwards, he worked as director of China Building Materials Circulation Association.


Research Orientation:

Research on urban guidance design and soft decoration design


Academic Views:

Following the development of national economy, the improvement of living standards and the increasing pace of globalization, urban guidance systems have been burdened with new and more pressing responsibilities. Under these new circumstances, urban guidance systems must find a way to better embody the strategic thoughts and grand goals of China’s development.

Without being relegated to a simple information signal, the system of urban guidance can give architecture its own unique image positioning. With the help of its creator’s meticulous design, the figures, symbols and characters can all put an icing on the building. Without doubt, the urban guidance system is indispensable in a public space where people are continually flowing in and out, such as hospitals, exhibitions, airports and so on. But in many cases, people could not realize the prevalence and importance of urban guidance. Without systematic and integral planning suitable for communication, the information signals would crowd to become a sort of visual pollution.

The orientation of this research is to provide a design basis for the construction of China’s urban guidance system, and to see how advanced international urban guidance system designs can be made to tackle the specific challenges of Chinese urban development and conform to the essence of the Chinese situation.


Academic Achievements:

Achievements in earlier professional history include: assisting enterprises in researching and developing the “China kitchen system”; leading development of the LEICHT cabinet design, which was awarded both Top Ten China Hutch Recommended Brands 2004 and 2006-07 Most Option-Valued Cabinet Brand awards.

In 2002, he participated in work on “Beijing Taxi’s overall outlook image design,” winning the second prize.

In 2006, he participated in design work of the Beijing Olympic Park’s public facilities, winning both the first prize and single award.

From 2007 onwards he took part in work for the 2008 Beijing Olympic opening ceremony and closing ceremony, and received commendation.

Also beginning from 2007 onwards, he devoted himself to the design work of high speed railway construction. He has led design work for the passenger static tag system of nine railway stations, including the following: Wenfu railway station, Fuxia railway station, Xiashen railway station (Fujian), Zhengxi railway station, Beijing-Shanghai high speed railway station, Suzhou railway station, Hankou railway station. He has worked in interior design for three station buildings including the Shangai-Beijing high-speed railway. The above-mentioned projects were the best example of implementation of the rapid transit railway’s passenger static tag system design standards, formulated in 2007 by the Academy of Arts & Design of Tsinghua University under the authorization of the Railway Ministry. The finished passenger static tag system design in Wenfu railway station (Fujian) received praise from the Railway Ministry, the leadership of Fujian Province and Southeast Company.


Educational Background:

According to statistics from 2006 on, he has taught undergraduate class for a total of 1332 class hours, and independently instructed 18 students in their graduate designs.



Display Design (1, 2, 3), Display Planning and Management, Display Engineering and Management, Display Lighting, Comprehensive Study on Display Design, Display Space Study, Display Visual Communication, Display Materials and Art, Foundation of Display Design, Foundation of Color Design, Design Expression and Ergonomics, other courses.