Zhou Yanyang Associate Professor
2004, I graduated from the Department of Environmental Art Design of Tsinghua University’s Academy of Arts & Design and obtained bachelor’s degree of arts;
2004-2009, I studied at the Design School and Doctors School of The Politecnico di Milano (Italy) and received a doctor’s degree of engineering upon graduation. My specialized research area at that time was interior design and museum exhibition design.
2009 to 2010, I worked at the Politecnico di Milano;
2010, I was hired to be a lecturer at Tsinghua University’s Academy of Arts & Design.
Experience-based exhibition design
Experience-based exhibition design: In an information era of computers, mobile phones and powerful search engines, an era where we can receive thousands of messages at home non-stop, does “exhibition”, which requires large amounts of time, labor, and resources, still have its advantages? American philosopher and inventor Benjamin Franklin once said: “Tell me and I forget. Show me and I remember. Involve me and I learn.” What he was referring to are the three levels of communication. In today’s information age the majority of this communication remains stuck in the two former levels. The aim of exhibition design is to allow communication to reach the third level, giving the audience a complete and multi-dimensional experience while they experience the deepest levels of communication.
During doctorate study, I focused on research over the then-new trends evident in the previous World Expo held in the first decade of the 21st century: chief responsibility being the integration of construction, exhibition and exhibition. This trend challenged the fundamental idea of exhibition halls being merely constructions and tools used for the purpose of exhibition. Rather, it showed that exhibition halls themselves play an important role in communication by using various methods, including space, to give the audience an intimate experience.
In fact, the World Expo, which now has close to 160 years of history, is currently facing threat. The United States, who exploited this event for the purpose of expanding its influence, announced its permanent withdrawal from the organization at the beginning of the 21st century. The World Expo is also one of the groups most affected by the global rise of informatization. Therefore, research of the last decades of responses triggered by these events will be key in the further development of exhibition design as a unique medium of experience.
She came to Tsinghua University in 2010 and began teaching work in October.