The design of the logo for the 110th Anniversary of Tsinghua University started in 2019 from the perspectives of inheritance and innovation. After multi-party selection, it was finally determined that the design task be assigned to Prof. Chen Nan's team of the Academy of Arts & Design.
The design work team has extensively solicited opinions from experts and representatives of teachers, students and alumni, and comprehensively considered public preferences, cultural connotations and team spirit. After the fierce competition of hundreds of schemes, more than 100 discussions "on the cloud" and dozens of careful revisions, the logo was officially released on September 1, 2020.
Source of creation
The logo of the 110th Anniversary of Tsinghua University mainly consists of Arabic numerals "110" and the emblem of Tsinghua University, supplemented by Arabic numerals "1911-2021". The creation is inspired by the concentric and progressive geometric figures of rectangles and circles, while the Tsinghua University emblem pattern embedded in concentric circles enhances the identity and uniqueness of the logo.
Concentric circles symbolize the ripples of water and the growth rings of wood
Vividly presenting the characteristics of Shui Mu (Water and Wood) Tsinghua
Three concentric circles constitute a harmonious order featuring the combination of rectangles and circles
Symbolizing the vigorous development of many disciplines
Such as science, industry, humanities, social sciences and art
Open concentric rectangles
With simply elegant line design
These straight lines are like open pages
Symbolizing the ceaseless exploration of knowledge and disciplines
Steps are formed by numbers
Symbolizing scaling the heights of science and exploring academic progress
Embodying the profound culture of Tsinghua
The logo is based on the number "110"
Two figures of "1" are composed of 11 lines
Gradual changing from thin to thick
Rising from low to high
Clearly explaining the advent of the 110th Anniversary
Outlining the traces of Tsinghua's past years
The positions of the second "1" and "0" are higher
Symbolizing that in the first decade after the centennial
Tsinghua people will forge ahead
With a more high-spirited style
To write a new chapter towards the forefront of world-class universities
The color of the logo is
Purple—the color of Tsinghua University
The color expression form of gradient light is added
Not only creating a solemn overall atmosphere
But also reflecting the lively and smart visual effect
The design of the 110th Anniversary logo embodies Tsinghua people's ideal and conviction of inheriting fine traditions, bravely pioneering and innovating, and striving to open a new chapter in the new century, highlighting the Anniversary theme, "Strive for Excellence, Innovate for the Future".
Prof. Chen Nan, a tenured professor of the Academy of Arts & Design, who is Head of the logo design team for the 110th Anniversary, noted, "The logo is designed with Tsinghua characteristics and a clear, modern and lively theme, reflecting Tsinghua people's constant striving for self-improvement."
Focusing on the logo for the 110th Anniversary of Tsinghua University, the team has launched a special aided graphics system, as well as combination forms and a user manual to address the needs in various environments.
News: Tsinghua Launches 110th Anniversary Logo
Source: Prof. Chen Nan of Department of Visual Communication
Editor: Zhao Ruohan